Max Jonah Cutler
About
Max Jonah Cutler is a writer based in New York. He grew up in Connecticut, studied Politics, Philosophy, and Economics and German at Penn, then spent six years in Berlin working in technology and writing about innovation and culture.
He has written across many domains, from copywriting to writing and directing short video content to due dilligence for leading investment funds, always with a particular focus on essays and long-form.
His work tends to take on an ethnographic bent–analytical with a poetic flavor–always striving to capture the spirit of the thing.
Max has written extensively about the European tech ecosystem, embedded finance with category leader Swan, music/art, along with personal essays.
Max has also edited dozens of pieces with friends and collaborators, earning rave reviews for his punctiliousness and creative thinking.
You can contact him by email at maxjonahcutler@gmail.com or via WhatsApp at +491788709038
Writing Portfolio
Personal Substack
What we must do to supercharge European productivity
Next gen EU Fund-of-Funds must ‘market’ a new ecosystem into being
All Aboard the Trans-Europe Express Series: Episodes 1, 2, 3, 4
Inner Rings and Greater Things
On Thought Leadership in European VC
Sargent & Paris: Closing Day at The Metropolitan Museum of Art
Ezra Collective @ Astra Kulturhaus
Hosted Publications
Is the EU AI Act actually useful? for Air Street Press
Regulatory Road for The Odin Times
Her for The Odin Times
Understanding AI within the Cycle of Technological Revolutions for The Odin Times (accepted but unpublished)
Are startups and political campaigns the same? for The Odin Times (accepted but unpublished)
Selected Work with Swan
Why SaaS platforms will lead the next wave of innovation in SMB financial services (study + white paper)
The Financial Services Pendulum: From Unbundling to Re-Bundling
What exactly are Banking-as-a-Service, Embedded Finance, and Embedded Banking?
Leveraging data for contextualized banking | Swan x Banxware; Podcast
iDeal: the simple and familiar Dutch payment method that can not be ignored
La nueva ola: why embedded finance is about to take off in Spain
People make the (BaaS) world go ’round
Swan’s Banking-as-a-Service: the easy choice
Open Banking & Embedded Finance: delivering financial services with the best UX
The under the radar ways to embed finance into the core of your business
LinkedIn Thought Leadership: Contextualized Banking and Payment Workflows for Vertical SaaS, Twilio x BaaS, Contextualized Financial Services, Activant Capital, Young People and their Checking Accounts, Square, On Negative CAC, Visa/Mastercard YoY performance, Ansa Wallet-as-a-Service, Shopify Direct Bill Payments for Merchants
Selected Editing Portfolio
With Moritz Müller-Freitag: Quo Vadis Europa?, In the Trenches of the Chip War, Post-Covid New York, The German Elon of the 70s
With Julian Lehr: Signaling-as-a-Service, The Power of Defaults, Banking on Status, Is this real life?, A Meta-Layer for Notes, Proof of X, What Shopify and Amazon can learn from Mimetic Theory
With Brett Bivens: Signal Hunters
maxjcutler.com 